Photographing Connected People
A few weeks ago I was commissioned by Vital Marketing to shoot images for a well-known mobile phone company.
So with hair and make-up, three models, an Art Director and the client in attendance, everyone was present to make sure everything went to plan.
The shoot was for two key images that would form the centrepiece of a retail campaign promoting customized phones in stores in China and South America and, as the images would form part of a window display, the stories they were telling had to be big, bold and immediate.
The first shot shows a young guy who has had his phone customized with a picture of his girlfriend blowing him a kiss. I like to think that they live some way apart and that he looks longingly at it whenever she’s not around to give him the real thing.
Her bright red hair will leave customers in no doubt that it’s the same girl who has turned up to give him some sugar.
The second set-up depicts a Hong Kong girl-about-town who loves cartoon rabbits and likes to co-ordinate her outfits.
With a shoot like this detail is everything, and it all has to be thought about – from the condition of the model’s nails to every highlight on the product – all the while anticipating the work that will be done in post production. Luckily I’d worked with Craig the Art Director before and know how fussy he is.
Once the shots were done and approved by the client they were handed over to Vital, who’s creative and retouching team Leigh, Malc and Sue did an amazing job retouching the files and creating all the different elements.
The images will not only be displayed in the windows, but on point-of-sale displays and leaflets inside the stores.
The Hong Kong store campaign has just hit the streets and the finished thing looks great.
Phew!
Can’t wait to see how the rest of it turns out.
RS x
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