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Home Sweet Home Insurance Campaign

August 27, 2012

Even after doing this job for all these years, it’s still a thrill to see my work in print.

And it was particularly nice to see one of my shots for a new home insurance campaign appear in the recent Olympic souvenir issues of the daily papers.

National press advertising campaign photography bey Rachel Spivey

It’s just one of a series of ads designed to illustrate customers’ quotes in support of a well-known financial services company’s impressive run of industry accreditations. In a market full of phones on wheels, nodding dogs, singing tenors and meerkats, these big, bold ads were a stylistic departure for them, and it was the photography’s job to bring in some warmth and gentle humour.

And, by saturation, it’s among the most high-profile things I’ve done.

The campaign has been running since the beginning of August with different ads appearing in daily papers and magazines such as The Radio Times and BBC Gardener’s World. Online banner ads, also featuring the photography, are running on key websites, while the radio counterparts are being aired on Classic FM.

My favourite of all the executions (and the one which is proving to be the public’s favourite too) is this…

Home insurance ad imagery created by Rachel Spivey

Now, if you have been really paying attention to my blogs, tweets and stuff over the last couple of years, that peg bag fabric by Ochre & Ocre might seem familiar. The range actually featured on my very first post back in 2009 and a young Wilf Spivey was featured rocking the look in January 2010.

Tess Heslop, the owner manager of Ochre & Ocre, has been one of my most regular clients of recent years and when this shoot required a location that captured ‘aspirational rural living’, Tess’s beautiful home and centre of operations nestled at the foot of the Malvern Hills sprung instantly to mind.

As we have used the location for press shots and catalogues before, I knew it had the right views and the right vibe – the fact that it came already packed with great props was a bonus. Shooting in a real home like that, rather than a studio, really adds to the realism of the images and we made full use of the space, shooting in the guest bedroom, the wonderful country kitchen and even Tess’s office space for an ad featuring ‘specialist insurance’.

Commercial ad campaign photography by Rachel Spivey

The shoot took place over two days. The first day we were blessed with glorious sunshine and had ample time to titivate inanimate objects like smiley clothes pegs, dressing tables and office space in the natural light. It was on day two that the challenges arrived in the shape of two lively child models, a dog that wouldn’t sleep, a collapsing cake that had been left too near the Aga and one of the worst downpours in a summer of epic downpours.

We pressed ahead and a scenario of two kids playing in the garden was duly moved indoors. It was a busy, frenetic set and we had to work fast before the novelty of  being a spaceman and an alien wore off, while Tess and stylist Emma did a sterling job repairing the cake with a blizzard of icing sugar and some strategically placed strawberries.

By way of contrast, the last shot of the day was of Clara, a beautiful labrador on loan from Guide Dogs For The Blind. Sitting quietly waiting for her to doze off was much less frantic state of affairs.

Rachel Spivey works with children and animals

The whole job, from planning to handing over the final images, was done against quite a tight deadline and reflects brilliantly on Vital, the creative agency behind the work. A special mention, however, goes to my fab assistant Dan Barnes for creating such charming ‘homemade’ alien and spaceman costumes after a manic afternoon trawling the charity shops of Leamington Spa.

Behind the scenes at a Rachel Spivey photo shoot

Some of the cast and crew – Dan, Clara, Emma, Me, Jack and Adam

I think the finished ads look great, and I’ve heard that, so far, they have done their job and got the phones ringing for the client.

They were great folks to deal with and I definitely know who I’m going to call when my insurance is up for renewal.

Though if you’re looking for a quote for high impact ad campaign photography, DON’T DELAY – CALL ME TODAY 01926 886357 

RS x

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